Virgin Holidays are pretty impressive. You get treated amazingly. Nothing is too much trouble. But how do you tell people about that?
We created Rockstar Service. A simple encapsulation of the great service you receive when you book one of these A-list holidays.
The stars of our campaign were The Danke Schöns, a fictional band from the USofA, who misguidedly believe that the amazing service they receive is down to their status as rock legends, rather than the fact that “on a Virgin Holiday, everyone gets treated like a Rockstar”.
Traktor shot it. We cast a combination of comedy actors and real musicians.