RXBar aren’t just committed to taking the B.S. out of their brand, they’re also committed to taking it out of people’s lives. So we launched a hotline where anyone can call up and therapeutically rant about what they think is bullshit. We covered the streets of New York (home of 8 million pissed off people) with billboards, wild postings, and street stencils to get the hotline number out there. Then we just sat back and waited for the angry voicemails to come flooding in, whittled out the Trump/unusable ones (about 95%), and created animations of the rest. Here’s a selection.