To launch Netflix’s new erotic thriller ‘Obsession’ we created an immersive Soho erotic boutique, where secrets were the only currency. Visitors were greeted by various actresses playing Anna, the seductive temptress from the show, who guided guests through the experience. At the end visitors were asked to write down a secret in Anna’s diary in exchange for a gift, a luxury sex product from Coco de Mer, tied up in Shibari rope. The more shocking the secret, the more valuable the item. 

The queues were around the block with the shop selling out in 48 hours and 3000 very happy customers.