The campaign launched on the weekend of the Queen’s Platinum Jubilee so we couldn’t resist a cheeky stunt. Having left the royal family poor ol’ Harry and Megs weren’t allowed on the royal balcony, and what’s more awkward than not being invited to your own family’s party?! So we built them a balcony of their very own, and hired Britain’s number one Harry and Meghan lookalikes to sip Ribera and wave at their loyal subjects. It got coverage in all the national press.